Harbro Retail Expansion Continues with the Acquisition of Russell’s Country Store
1 Dec 2017
Harbro Ltd is pleased to announce that it has agreed the acquisition of Russell’s Country Store based in Larbert and Linlithgow which will become part of a retail network now spanning 21 locations throughout Scotland from Shetland to Dumfriesshire
The stores will continue to trade under the Russell’s Country Store branding and the existing staff will join the Harbro team to ensure customers continue to get the same level of service, product choice and customer experience.
Former owners Willie and May Russell will be instrumental in the changeover and will work closely with Harbro to assist in the smooth transition of the process.
“Harbro is a well-known company and has forged strong links with the farming, equine and wider rural community, which is great for our customers. Both businesses share the same focus to provide excellent customer service and value for money and the acquisition will allow the business to continue to develop in the future,” says Willie Russell
The existing range of products will still be available along with the Harbro own brand of horse feeds, Woofers dog food and Laygold Layers Feeds which will be added to the product portfolio, giving customers a wider choice.
Ross Baxter, Harbro Finance Director commented “We are delighted to be in a position to expand our retail network and this established business is the perfect fit for our ongoing retail strategy, allowing us to service not only the farming community in the area but giving us scope to continue to expand our business in the equine and pet feed markets”
Privately-owned, Harbro’s focus lies with innovative, performance-led nutrition and the company is renowned for its nutritional expertise, with one of the UK’s largest teams of qualified animal nutritionists including Equine Nutritionist, Dr Vicki Glasgow who has a regular column in the Scottish Horse, which provides both nutritional and practical feeding advice.