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  • Harbro Smashes £40,000 Fundraising Goal In 40th Birthday Year

    9 Oct 2017

    Leading UK feed manufacturer, Harbro, has raised more than treble its original target in a year of fundraising to mark its 40th year in business. The directors of Harbro Ltd, which provides innovative nutritional advice and solutions, and has 19 country stores, set the staff a challenge to raise £40,000 over the year. Through a diverse range of initiatives, the total raised is £131,128, which will be divided between four main charities – Kidney Kids Scotland, the type 1 diabetes charity JDRF, British Heart Foundation and CLAN Cancer Support – and 18 other charities put forward by the regional offices and country stores.

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  • Harbro Retail Expansion Continues with the Acquisition of Russell’s Country Store

    1 Dec 2017

    Harbro Ltd is pleased to announce that it has agreed the acquisition of Russell’s Country Store based in Larbert and Linlithgow which will become part of a retail network now spanning 21 locations throughout Scotland from Shetland to Dumfriesshire

    The stores will continue to trade under the Russell’s Country Store branding and the existing staff will join the Harbro team to ensure customers continue to get the same level of service, product choice and customer experience. 

    Former owners Willie and May Russell will be instrumental in the changeover and will work closely with Harbro to assist in the smooth transition of the process.

    “Harbro is a well-known company and has forged strong links with the farming, equine and wider rural community, which is great for our customers. Both businesses share the same focus to provide excellent customer service and value for money and the acquisition will allow the business to continue to develop in the future,” says Willie Russell

    The existing range of products will still be available along with the Harbro own brand of horse feeds, Woofers dog food and Laygold Layers Feeds which will be added to the product portfolio, giving customers a wider choice.

    Ross Baxter, Harbro Finance Director commented “We are delighted to be in a position to expand our retail network and this established business is the perfect fit for our ongoing retail strategy, allowing us to service not only the farming community in the area but giving us scope to continue to expand our business in the equine and pet feed markets”

    Privately-owned, Harbro’s focus lies with innovative, performance-led nutrition and the company is renowned for its nutritional expertise, with one of the UK’s largest teams of qualified animal nutritionists including Equine Nutritionist, Dr Vicki Glasgow who has a regular column in the Scottish Horse, which provides both nutritional and practical feeding advice.

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  • Harbro Launches Rumen-Friendly Nutrition Dairy Initiative at Agri-Scot

    15 Nov 2017

    AgriScot sees the launch of our Rumen Friendly Nutrition initiative for dairy farmers. 

    The initiative looks to deliver long term sustainable profit for dairy customers in conjunction with the well-being of the cow. Speaking at the Royal Highland Centre, Harbro’s Head of Rumen Friendly Nutrition, Mike Philips, explained some of the key performance indicators that are part of the approach including rumen rate and why rumen should be at the heart of dairy farm efficiency.

    The Rumen-Friendly Nutrition initiative is based on Harbro’s research that shows how creating a diet for dairy cows that is rumen friendly, or low in acid loading, in turn leads to healthy milk production through better herd health. Mr Philips says,

    “Farmers are always being asked to be more efficient, and the dairy industry, between technology and market conditions, has achieved great efficiency, but the challenge is how does the dairy sector move forward and continue to progress? Measuring rumen rate is so much more than look at producing the most milk for the least dry matter input. The correct rumen rate reduces problems with fertility, health and lactation, and every 0.1 improvement in rumen rate is potentially worth 60p per cow per day. That is equivalent to £39,420 for the average UK 180 cow herd.”

    Beyond the simple measurement of cow efficiency and how many litres she can produce per kilo of dry matter intake, Harbro’s research shows that the rumen rate affects other key performance indicators. If rumen rate is too high, whilst milk is produced cheaply, this may be at the detriment of key indicators, as cows in early lactation milking off their back will impact on fertility and cow health. If rumen rate is too low then cows with a high average of days in milk will be gaining excess body condition, meaning they are less economically viable and potentially more prone to metabolic problems in their lactation.

     As every unit is different, Harbro dairy specialists work with farmers to discover where there are areas for improvement. Data is collated from various sources including Harbro Milk Monitor, Keenan In-Touch, milking parlour and robotic software, and milk recording information. This data is used to assess the current situation on farm and what measures can be implemented to improve performance and ultimately profitability. Mr Philips emphasises,

     “Circumstances are different on every farm, but measuring rumen rate is a valuable assessment which will allow feeding regimes to be adapted to ensure consistent herd health and productivity.”

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