Hi, I’m Michael, Beef & Sheep Specialist at Harbro, covering most of England from my base in East Yorkshire. Given Harbro’s mobile milling presence, my focus is primarily on grain feeding systems – something I’ve got a lot of hands-on experience with. 

I’ve literally been around livestock my entire life. After graduating with an Honours degree in Animal Science from Writtle College, I spent time working on arable farms and for agricultural contractors. This practical background gave me a real feel for the day-to-day realities of farming before I joined Harbro in 2014. Funnily enough, it was some great friends and Harbro customers, the Waring Family, who recommended I come work here. 

What I enjoy most about my job is getting out onto farms, meeting fellow farmers, and working together to improve their livestock businesses. There’s nothing more rewarding than using my skills, knowledge, and Harbro’s products to help make your system as efficient and profitable as possible. 

My technical passion lies in rumen health and efficiency. The ruminant digestive system is incredibly complex, and getting it right is crucial for performance. That’s why I’m such a big advocate for products like Maxammon and Alkacid – I’ve seen firsthand how they can boost performance on farms. I’m also a firm believer in Rumitech. It’s not just good for your farm’s bottom line; it’s also beneficial for the environment, which is something we all need to be mindful of for future generations. 

Outside of Harbro, spending quality time with my loved ones is incredibly important to me – after all, why else do we work so hard? I live with my partner, Olivia, and we’re excitedly expecting a baby in October! I also help my uncle and cousins on their game and livestock farm, and I even run my own goose flock, selling goslings for the Christmas market. When I’m not busy with all that, you’ll find me enjoying country sports and anything to do with traditional rural activities.